Wanderlust
wanderlust
A place where yoga, music and travel came together to give people a unique, mindful and enriching experience.
I had the opportunity to keep these values alive by designing, developing and executing collateral for various email, digital and print ad campaigns, as well as assets for packaging, products, events and experiential activations.
Our team designed a system for the dedicated wanderers and the new adventurers.
The goal was to capture the attention of those that needed an escape.
We gave wellness different and unique designs customized to each product and event. Building new standards in a space that had grown expected.