Oath came to Madwell for a small logo update and a big identity revamp.

They’re all about meat and we’re all about style so me and my team updated their logo, color palette and gave them a whole new illustration library based on their meat products and what they could become.

Are you hungry yet?
Through detailed illustrations we wanted to tell the story of what will be if you started the journey with Oath meats.

Oath is serious and sincere about their farm to table quality and we had the challenge of respecting that sincerity with colorful, light hearted visuals that would stand out when one was pursuing the raw meat aisle.