Ozium takes odor elimination to the next level and my team at Madwell convinced them to Clear The Air and Make a Stink about it. Myself and the team were responsible for taking their existing identity system and sharing a new side of a brand that people have trusted and loved for years.

We’ve run two campaigns involving a photoshoot, experiential event, microsite and loads of social content. I helped design, art direct, illustrate, animate, and video edit to take this vision of stench empowerment to the next level.

Spoiler Alert: Clearly we aren’t only talking about the ‘air’.

It’s about acknowledging addressing stinky stigmas. Which of course requires a custom microsite, AR can, and a music video featuring Makua Rothman and Wiz Khalifa to address one of the biggest issues around an Ozium stan.

IYKYK — Ozium happens to be beloved by the cannabis community which sadly has a lot of stink-ma around it.

(not a copywriter, don’t come for me)

We didn’t just produce a song with a message, we created prizes including a custom surfboard, guitar, merch as well as supporting social content.

The truth is Ozium allows you to be the hero of your own story. That’s why we rallied behind the idea that the user should be their own glorious, unapologetic selves. We want you to Make a Stink because Ozium has you covered, so why hold back?

The truth is Ozium allows you to be the hero of your own story. That’s why we rallied behind the idea that the user should be their own glorious, unapologetic selves. We want you to Make a Stink because Ozium has you covered, so why hold back?

Ozium had a lot to say and a lot of people who agree that their shit actually does stank. We simply brought it all together with the help of Photographer Katelyn Perry

We didn’t just keep it digital though, we rolled our way through the National Cannabis Festival and brought the brand to some of its biggest and best fans in the cannabis community.