Ozium takes odor elimination to the next level and my team at Madwell convinced them to Make a Stink about it. Myself and the team were responsible for taking the existing identity system and sharing a new side of a brand that people have trusted and loved for years.

I helped design, animate, storyboard and concept a photoshoot to take this vision of stench empowerment to the next level.

Photographer: Katelyn Perry

The truth is Ozium allows you to be the hero of your own story. That’s why we rallied behind the idea that the user should be their own glorious, unapologetic selves. We want you to Make a Stink because Ozium has you covered, so why hold back?

Ozium had a lot to say and a lot of people who agree that their shit actually does stank. We simply brought it all together.

We didn’t just keep it digital though, we rolled our way through the National Cannabis Festival and brought the brand to some of its biggest and best fans in the cannabis community.