Alongside a kick-ass team at Madwell, we took this sweet canned wine and gave it a whole new look. I was responsible for the logo update, package design, branding, illustration, and the photo and video storyboarding and concept.

Comb & Hive took the oldest beverage on earth and gave it a new taste and vehicle so naturally our team needed to tell a familiar story with a different twist.

Our narrative was truly brought to life in a magnificent way by the next level photographer and director of Lara Callahan.

We made a point to showcase diverse and queer individuals interacting in recognizable, yet unexpected ways. Not to mention a little foot in cheek ;)

We combined crisp, clean design, typography, realistic botanical illustrations and photography to build a brand system which was versatile in medium and composition.